If you’re not familiar with Facebook as a social marketing platform, here’s a brief introduction to how it works. Marketers get a hint of what Facebook users are interested in based on what they “Like” and measure the value of their campaigns by a very nontraditional metric called engagement. The belief being that engagement drives
Google co-founder Sergey Brin is worried about a future in which Apple and Facebook rule the Internet. If it was all about a desire for world domination, I’d say that’s a bit like the pot calling the kettle black? But his critique goes further. His problem is that “the two companies threaten freedom and innovation
Facebook is its own ecosystem. Years ago brands would ask what their online strategy was. Now they ask “What’s our Facebook strategy?” And that, my friends, is the profound shift that this article addresses. Digital Advertising agency 360i CEO Bryan Weiner said it well. “This shift that Facebook will accelerate means the lines between earned