Last Wednesday I gave a presentation on Entity Search at SMX East. Here are the slides from that presentation, along with a video screen cast that I recorded to explain the deck. What do you think about my take on the coming Entity Search revolution? Leave your thoughts in the comments. The Entity Search Revolution...
A lot of people are interested in international SEO and consider ccTLDs as the proverbial magic bullet to global search success. I would like to clarify Google’s stance on geo-targeting, why ccTLDs may or may not be the best international SEO strategy for your brand, and the role of hreflang in international SEO. Here are 6 common...
As sophisticated smartphones and faster internet connections gain greater market share, accessing the Web via mobile devices is becoming standard practice. 45% of all consumers use a smartphone for in-store product research and browsing, 72% of tablet owners make purchases from their devices on a weekly basis, 60+% US accessing mobile Internet. Mobile is no...
The Google AdWords Keyword Tool is something that webmasters and SEOs have long relied on to discover the best keywords to use on their websites. If you’ve logged into the Google AdWords Keyword Tool recently you may have noticed an alert from Google that the tool will soon be no more. In its place, Google...
Facebook just announced Graph Search. I posted my initial thoughts to Tumblr. Here’s the gist of that post. There are a few things you can search, including people, photos and places. Searches are going to be along the lines of “people who like bikes in Brooklyn” and “cities my friends have visited.” What this means is that the “like”...
A client recently asked me how they could analyze their backlink profile for weak links. It’s an important exercise, especially with recent changes to Google’s algorithm, specifically the Penguin update which aimed to decrease the ranking of sites participating in link schemes, among other things. Option #1 Webmaster Tools Use Google Webmaster tools and spot...
In the face of naysayers who predict the death of SEO, the search engine optimization industry is advancing according to research by Search Engine Watch. As more and more business is done online, companies seek greater online visibility and are looking to SEOs to deliver. Investments are being made both in-house and to third-party agencies....
GoogleSearch Engine OptimizationGoogle Exact Match Domain (EMD) Update: Brands vs. Affiliate Marketers
Google recently announced an exact match domain (EMD) algorithm update intended to ensure low-quality EMDs do not rank well in Google search results. Matt Cutts tweeted that the update would “impact 0.6% of English-US queries to a noticeable degree.” So far, the update has had a heavy-handed impact on websites that have built their SEO...
Search Engine OptimizationSocial MediaFacebook Exchange lets advertisers show history-based targeted ads
If you’re not familiar with Facebook as a social marketing platform, here’s a brief introduction to how it works. Marketers get a hint of what Facebook users are interested in based on what they “Like” and measure the value of their campaigns by a very nontraditional metric called engagement. The belief being that engagement drives...
Here’s a bit of Google geekiness to start your day. RankPanel.com just published this post on Google search parameters in 2012. In it, the writer discusses how complex Google search URLs are as opposed to some other websites due to Google’s intricate filters and the way it passes user data from one page to the...
In its latest move to get small businesses on board with Google+, Google has updated many of its online network’s features and begun replacing Google Places in search results. According to Google’s Marissa Mayer, the company has already replaced 80 million Google Places pages with Google+ Local pages, and many more replacements are expected within...
Well, except PageRank. But PageRank and history are intertwined of course. Still most businesses will never achieve PageRank 9 status, nor have a PageRank 9 page confer its authority upon them. In short, unless you’re the likes of Facebook, Apple and other big timers and can easily confer your existing authority to a new website,...
