Well, except PageRank. But PageRank and history are intertwined of course. Still most businesses will never achieve PageRank 9 status, nor have a PageRank 9 page confer its authority upon them. In short, unless you’re the likes of Facebook, Apple and other big timers and can easily confer your existing authority to a new website,...
Implementing canonical links on your website is important for SEO. Specifying the canonical link for a webpage lets Google know which version of a page and specifically which URL is preferred. It’s not quite a directive, but it’s a very strong hint that Google tends to honor in terms of which page you want to...
Microsoft has decided to invest $300 million into Barnes & Noble, makers of the Nook, tablet to create a new subsidiary. While the details are being worked out, the so-called “Newco” (a placeholder until they think of a name) sounds like a spinoff of Barnes & Noble’s Nook digital media business, which includes e-books, textbooks, and...
Google is on the hunt for bad SEO tactics. This week Google announced the new webspam algorithm to detect keyword stuffing, link spam and spun content. Many in the SEO industry are rallying to offer up advice for webmasters who have witnessed their websites disappear from search results due to Google’s algorithm updates, including Search Engine Watch writer Adam...
Google co-founder Sergey Brin is worried about a future in which Apple and Facebook rule the Internet. If it was all about a desire for world domination, I’d say that’s a bit like the pot calling the kettle black? But his critique goes further. His problem is that “the two companies threaten freedom and innovation...
Just as you were getting used to using Google+ (maybe) the company releases a redesign. Features of the redesign are just beginning to roll out and include a greater emphasis on photography, hangouts and Google trends among other things. “We think you’ll find it easier to use and nicer to look at, but most importantly,...
Guy Kawasaki – Silicon Valley entrepreneur, former Apple evangelist and investor – just published an e-book about Google+ called What the Plus: Google+ for the Rest of Us. In it he talks about why Google+ is better than Facebook, technically speaking, but lacks warmth that could “inspire true devotion,” and introduces the concept of “WYKC-WYG” or “who you...
GoogleSearch Engine OptimizationGoogle’s gonna pull the rug from under us all with semantic search
March 19, 2012by Reva Digital
It’s been said before. Google gets paid when users click on their ads, not when they arrive at your (webmaster’s) websites. Of course arriving at your website is a consequence of said click, but there is a greater intrinsic value in keeping users on Google as for long as possible. Think about it, Facebook is arguably the...
Facebook is its own ecosystem. Years ago brands would ask what their online strategy was. Now they ask “What’s our Facebook strategy?” And that, my friends, is the profound shift that this article addresses. Digital Advertising agency 360i CEO Bryan Weiner said it well. “This shift that Facebook will accelerate means the lines between earned...
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