Guy Kawasaki – Silicon Valley entrepreneur, former Apple evangelist and investor – just published an e-book about Google+ called What the Plus: Google+ for the Rest of Us. In it he talks about why Google+ is better than Facebook, technically speaking, but lacks warmth that could “inspire true devotion,” and introduces the concept of “WYKC-WYG” or “who you […]
It’s been said before. Google gets paid when users click on their ads, not when they arrive at your (webmaster’s) websites. Of course arriving at your website is a consequence of said click, but there is a greater intrinsic value in keeping users on Google as for long as possible. Think about it, Facebook is arguably the
Facebook is its own ecosystem. Years ago brands would ask what their online strategy was. Now they ask “What’s our Facebook strategy?” And that, my friends, is the profound shift that this article addresses. Digital Advertising agency 360i CEO Bryan Weiner said it well. “This shift that Facebook will accelerate means the lines between earned