If you’re not familiar with Facebook as a social marketing platform, here’s a brief introduction to how it works. Marketers get a hint of what Facebook users are interested in based on what they “Like” and measure the value of their campaigns by a very nontraditional metric called engagement. The belief being that engagement drives […]
Here’s a bit of Google geekiness to start your day. RankPanel.com just published this post on Google search parameters in 2012. In it, the writer discusses how complex Google search URLs are as opposed to some other websites due to Google’s intricate filters and the way it passes user data from one page to the
In its latest move to get small businesses on board with Google+, Google has updated many of its online network’s features and begun replacing Google Places in search results. According to Google’s Marissa Mayer, the company has already replaced 80 million Google Places pages with Google+ Local pages, and many more replacements are expected within
We all know that the Penguin and Panda updates are designed to push Webmasters away from relying on SEO tricks and towards creating more relevant content. So if Google is de-indexing free directories that SEOs and webmasters have often used to artificially build links, it would not come as much surprise. Google has made it clear
Well, except PageRank. But PageRank and history are intertwined of course. Still most businesses will never achieve PageRank 9 status, nor have a PageRank 9 page confer its authority upon them. In short, unless you’re the likes of Facebook, Apple and other big timers and can easily confer your existing authority to a new website,
Implementing canonical links on your website is important for SEO. Specifying the canonical link for a webpage lets Google know which version of a page and specifically which URL is preferred. It’s not quite a directive, but it’s a very strong hint that Google tends to honor in terms of which page you want to
Microsoft has decided to invest $300 million into Barnes & Noble, makers of the Nook, tablet to create a new subsidiary. While the details are being worked out, the so-called “Newco” (a placeholder until they think of a name) sounds like a spinoff of Barnes & Noble’s Nook digital media business, which includes e-books, textbooks, and
Google is on the hunt for bad SEO tactics. This week Google announced the new webspam algorithm to detect keyword stuffing, link spam and spun content. Many in the SEO industry are rallying to offer up advice for webmasters who have witnessed their websites disappear from search results due to Google’s algorithm updates, including Search Engine Watch writer Adam
Google co-founder Sergey Brin is worried about a future in which Apple and Facebook rule the Internet. If it was all about a desire for world domination, I’d say that’s a bit like the pot calling the kettle black? But his critique goes further. His problem is that “the two companies threaten freedom and innovation
Just as you were getting used to using Google+ (maybe) the company releases a redesign. Features of the redesign are just beginning to roll out and include a greater emphasis on photography, hangouts and Google trends among other things. “We think you’ll find it easier to use and nicer to look at, but most importantly,