Current Opportunities for Investment
Reva McPollom is the founder and president of Reva Digital Media LLC (Reva Digital) and has more than a decade of experience working at the intersection of content, design and technology. Having participated in and led digital learning transformation for innovation-driven businesses, Reva knows firsthand how crucial it is to have reliable learning design and technology support. Reva began her career as a voiceover artist, founder of online music website Rebel City Music, and print news journalist working for the Home News Tribune, all while earning a Bachelors Degree in Journalism & Media Studies at Rutgers University.
After stints as freelance web developer, writer for The Star-Ledger, and software systems engineer at Verizon Wireless, Reva pivoted to digital marketing and simultaneously digital learning, working as an instructional designer, technology consultant, online learning & web specialist, and SEO serving clients at Rutgers University, New York University, Apple, Kaplan University and more while establishing Reva Digital and completing a Masters Degree in Instructional Technology & Media at Teachers College Columbia University. During this time she witnessed firsthand the transformative impact of digital learning, as well as the need for a new kind of learning and development professional that combined knowledge of instructional design methodologies with technical development skill and design acumen. Reva – being such a unicorn – found her niche, and has based her virtual hiring philosophy for Reva Digital around finding similar magical beings, wherever they may be.
After earning her degree at Columbia University, she went on to serve in digital marketing and learning roles at 360i, Resolution Media, Razorfish, the International Rescue Committee, and Liquidnet, while working with schools and training organizations to improve their instructional design, web design, and use of technology in the classroom as principal of Reva Digital. Today, she leads Reva Digital with responsibility for the company’s overall vision, strategy, execution and investments, including its Character Education Program and LessonBee™ platform.
Leveraging the “Hollywood” model, Reva has grown the firm since its founding as a single principal consultancy in 2011 to a global team of instructional design and educational technology experts providing digital learning solutions including online course development, content development and web development. Collectively, our core 5-person team possesses extensive experience evaluating the effectiveness of education in achieving learning objectives and in producing measurable outcomes for participants, as well as designing educational resources, enabling Reva Digital to support its customers by identifying, aligning and managing the right learning resources for the right projects at the right time.
Reva Digital has a track record of transforming organizational learning architecture and implementing modern learner experience design strategies that help businesses adopt blended learning approaches, eliminate unnecessary expenditures, increase learner engagement, and improve overall performance. The company became MWBE certified by the State of New York in 2014 and has successfully served as a B2B resource for other training and instructional design firms, direct to consumer solution provider, and partner to prime vendors for government contracts.
Reva Digital was founded on the premise that digital technology has the power to transform learning. Our mission is to help organizations use technology to create transformative learning at all levels. We pride ourselves on delivering effective, efficient, and engaging digital learning solutions for our clients, so they can focus on delivering the critical services that keep their employees and customers happy, productive and successful.
We are currently developing an adaptive digital curriculum for character-based health education design to help improve student self-esteem, decision-making, and learning performance for high school students, and positively impact their lives outside the classroom. Starting fall of 2017, our courseware is being piloted via our trademarked LessonBee learning platform designed to support flipped classroom instruction with select charter schools in New York. Our courseware and platform combined will address the needs of schools for performance-based character education, standards-aligned health education, efficient data management and reporting, individualized instruction, student progress tracking, and credit recovery. We are currently seeking outside funding to support research, development and commercialization of the LessonBee™ platform and adaptive courseware.
The global self-paced elearning market reached $32.1 billion in revenue in 2010, with a five year compound annual growth rate of approximately 9.2%. There are eight buyer segments in the industry: consumer, pre-k to 12, higher education, corporations and businesses, federal government, state and local government, healthcare, and associations, NGOs and non-profits.
With 78 percent of students using a digital device for large portion of their school day, it should come as no surprise that 86 percent of K–12 schools are looking to spend more this year on digital curriculum, according to research by The Learning Counsel’s most recent Digital Curriculum Strategy Survey.
In addition, the digital courseware market is maturing, as spending shifts from individual teacher investments to districtwide spending. Another survey, conducted in April 2017 by OverDrive and ASCD, found that 80 percent of schools and districts use some form of digital content in the classroom.
Our target customers are charter school networks, HR leaders, government agencies and B2B firms that outsource elearning production and web development. This includes large companies in all industries, non-profit organizations, government institutions, and education institutions. Indeed, increased regulatory training mandated by state, local and federal governments account for the ever-increasing need for online course development.
Likewise, schools at al levels are seeking avenues to implement elearning in ways that are effective and efficient. Huge bets have been made on MOOCs and Learning Management Systems for example, and as attentions shift from technical implementation to learning evaluation, there’s an increasing the need for digital learning consulting and services.
With the combined capabilities of our digital learning expertise, off-the-shelf adaptive courseware, and proprietary learning platform, plus our unique position as a certified MWBE in the edtech space, Reva Digital is positioned to be a strategic partner for learning organizations at all levels.
Investors may use our contact form to request more information or email Reva McPollom at reva(at)revadigital.com.
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