Facebook Graph Search
Facebook just announced Graph Search. I posted my initial thoughts to Tumblr. Here’s the gist of that post. There are a few things you can sea …
Reva McEachern
Author
3 Ways to Analyze Your Backlink Profile
A client recently asked me how they could analyze their backlink profile for weak links. It’s an important exercise, especially with recent cha …
SEO Takes Center Stage as Businesses Demand Greater Online Visibility
In the face of naysayers who predict the death of SEO, the search engine optimization industry is advancing according to research by Search Engine Wa …
Google Exact Match Domain (EMD) Update: Brands vs. Affiliate Marketers
Google recently announced an exact match domain (EMD) algorithm update intended to ensure low-quality EMDs do not rank well in Google search results. …
New Facebook Exchange lets advertisers show targeted ads based on user browsing history.
If you’re not familiar with Facebook as a social marketing platform, here’s a brief introduction to how it works. Marketers get a hint of what Fa …
The Complicated Nature of Google URLs
Here’s a bit of Google geekiness to start your day. RankPanel.com just published this post on Google search parameters in 2012. In it, the writ …
Google Plus Local to replace Google Places
In its latest move to get small businesses on board with Google+, Google has updated many of its online network’s features and begun replacing …
Is Google Really De-indexing Free Directories?
We all know that the Penguin and Panda updates are designed to push Webmasters away from relying on SEO tricks and towards creating more relevant co …
In SEO, nothing is more valuable than history
Well, except PageRank. But PageRank and history are intertwined of course. Still most businesses will never achieve PageRank 9 status, nor have a Pag …
Tips for implementing Canonical links in Drupal 7
Implementing canonical links on your website is important for SEO. Specifying the canonical link for a webpage lets Google know which version of a pa …