Facebook Graph Search
Facebook just announced Graph Search. I posted my initial thoughts to Tumblr. Here’s the gist of that post. There are a few things you can search, including people, photos and places. Searc …
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3 Ways to Analyze Your Backlink Profile
A client recently asked me how they could analyze their backlink profile for weak links. It’s an important exercise, especially with recent changes to Google’s algorithm, specifically the …
SEO Takes Center Stage as Businesses Demand Greater Online Visibility
In the face of naysayers who predict the death of SEO, the search engine optimization industry is advancing according to research by Search Engine Watch. As more and more business is done online, com …
Google Exact Match Domain (EMD) Update: Brands vs. Affiliate Marketers
Google recently announced an exact match domain (EMD) algorithm update intended to ensure low-quality EMDs do not rank well in Google search results. Matt Cutts tweeted that the update would “impac …
New Facebook Exchange lets advertisers show targeted ads based on user browsing history.
If you’re not familiar with Facebook as a social marketing platform, here’s a brief introduction to how it works. Marketers get a hint of what Facebook users are interested in based on what they …
The Complicated Nature of Google URLs
Here’s a bit of Google geekiness to start your day. RankPanel.com just published this post on Google search parameters in 2012. In it, the writer discusses how complex Google search URLs are as …
Google Plus Local to replace Google Places
In its latest move to get small businesses on board with Google+, Google has updated many of its online network’s features and begun replacing Google Places in search results. According to Go …
Is Google Really De-indexing Free Directories?
We all know that the Penguin and Panda updates are designed to push Webmasters away from relying on SEO tricks and towards creating more relevant content. So if Google is de-indexing free directorie …
In SEO, nothing is more valuable than history
Well, except PageRank. But PageRank and history are intertwined of course. Still most businesses will never achieve PageRank 9 status, nor have a PageRank 9 page confer its authority upon them. In sh …
Tips for implementing Canonical links in Drupal 7
Implementing canonical links on your website is important for SEO. Specifying the canonical link for a webpage lets Google know which version of a page and specifically which URL is preferred. ItR …